Difference between ad network vs ad exchange vs DSP
Ad networks vs ad exchanges may seem confusing if you're new to cryptocurrency advertising. A DSP on top of programmatic advertising makes it seem quite hazy. Advances in technology have brought many changes to the online advertising industry. In this article, we will discuss the difference between ad network vs ad exchange vs DSP.
What is an ad network?
A media company sells inventory on a series of publisher sites to advertisers for a fixed price. Ad networks paintings immediately with publishers to promote advert impressions that publishers did now no longer promote immediately.
What is an ad exchange?
Ad Exchange is a digital marketplace where publishers and advertisers come together to exchange digital inventory, including display, native, video, mobile, and in-app inventory. Buy and promote in real-time auctions powered via way of means of RTB (Real Time Bidding) technology. Ad Exchange is an auction brokerage mechanism that does not serve buyers and sellers. An impartial platform that makes it clean to shop for programmatic ads.
What are Demand-Side Platforms?
A demand-side platform is a software that automatically buys ad space, eliminating the need for ad buyers and sellers. This is commonly called programmatic advertising. Programmatic DSP helps advertisers buy traffic or impressions from large publisher networks. This traffic can be segmented based on demographics, location, or past browsing behavior.
What is the difference between ad network vs ad exchange vs DSP?Ad Network Benefits
A centralized source of inventory that eliminates the need for individual purchases.
Ad Network Limitations
These types of network lacks transparency. Often hidden site reports; Fixed CPM: All impressions cost the same, regardless of value; no automation - need to use insertion order (IO) to contract for each purchase.
Bitmedia is a blockchain based advertising platform based on Ethereum smart contracts. It aims to provide a transparent and secure environment for the brands and their customers, with the protection of user data privacy. Bitmedia also strives to increase the efficiency of online advertising by creating an ecosystem where all participants will be able to create value for each other and interact without the need of intermediary agents.
Ad Network History
Ad networks marked the beginning of the evolution from buying directly from the site to being able to sell publisher inventory through an aggregator. They are essentially simple aggregators that can categorize and sell publisher inventory in a way that is easy to understand. The benefit to advertisers as they no longer needed to contract dozens of individual websites to reach their audience at large. The benefit to publishers was they could sell inventory more effectively than direct. There are many types of ad networks, and most specialize by industry or demographic.
Ad Exchange Benefits
Ad exchange offers some transparency. Advertisers choose which sites to buy from. Publishers can access ads from different advertisers and their auctions. Some ad exchanges allow advertisers to review their competitors' offers.
Ad Exchange History
This online market, which prioritized audience buying over site buying, was the next development in the evolution of purchasing digital media after ad networks. The auction-based environment makes it possible to buy and sell from multiple websites or ad networks at once, increasing efficiency and improving targeting. Through audience-focused buying, greater inventory visibility, and bid-setting flexibility, advertisers can target their audiences more effectively. By providing inventory to both an ad network and an ad exchange, publishers can increase their profit by expanding the potential for ad sales.
This network provides the Access to global inventory traffic from multiple exchanges
Multiple bidding options allow for more accuracy, but it takes longer to master the nuances of buying.
Demand-side platforms are the latest stage in the evolution of digital media buying - they go beyond buying websites or audiences and use data in much deeper ways. Programmatic advertising has more data than any other asset and can be used to evaluate each individual impression to determine its value. Using DSP gives buyers greater accuracy in reaching the right people with the right message at the right time, allowing buyers to bid differently based on different factors, such as timing. time of day, geography, data segments, and more. Additionally, the DSP connects to multiple ad exchanges and SSPs, giving shoppers a single opportunity to purchase all channels from a single source. Publishers have more opportunities to sell their inventory.
You may wonder which digital advertising platform is best for you after reviewing these platforms. It is becoming increasingly difficult to distinguish between an ad exchange, an ad network, and a demand-side platform as technology advances. Today, most ad networks have integrated many of the tools used by DSPs, such as: B. Audience targeting, impression caps, and bidding. At the same time, DSPs themselves buy, repackage, and sell traffic inventory to advertisers at a discount. When we compare them, we can see that there is not much difference between an ad network, an ad exchange, and DSP. Despite their automation capabilities, DSPs will never be able to ignore one of the fundamental elements of advertising: human contact.
Also Read: How to Get Crypto by Watching Ads